National Football League

Go Daddy's pitchwoman Danica Patrick is back in their 2013 Super Bowl Commercial. But it's supermodel Bar Refaeli who does the heavy lifting in the spot that is sure to garner its share of attention.

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I love creative people, especially those in the advertising business. And those same people are under a lot of pressure when it comes to producing a TV commercial for football's biggest game of the year, when 30 seconds literally costs millions to air. And one company has kicked it through the goal posts for 2013.

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As you may have heard, there's a big football game this weekend. The two starting quarterbacks both come with question marks, but both also have their fans—and those numbers grow by the day. So which would you rather have?

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Courtney Lenz, a five year veteran of the Baltimore Ravens cheerleading squad, is claiming the team left her off the trip to the Super Bowl because of her "slight weight gain." Oh deer! Sorry, I meant dear. Force of habit with this squad.

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Beck's is introducing their new beer Sapphire with a commercial during the 2013 Super Bowl.

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It's no big surprise that Joe Montana is in Skechers' 2013 Super Bowl commercial. The Hall of Fame quarterback has endorsed the shoe brand for a few years and has been in their past Super Bowl ads.

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Everyone likes a Super Bowl party, but not everyone like all the people who show up there.

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Team pride. Trash talk. The aroma of chicken wings. Many things may be in the air at a Super Bowl party, but romance shouldn’t be one of them.

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Hall of Fame quarterback Dan Marino has something that the other men on the CBS 'The NFL Today' show don't -- a Super Bowl ring a kid out of wedlock. 

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Ray Lewis, NFL linebacker and the center of a lot of the focus surrounding the 2013 Super Bowl, is a very, uh, emotional guy. He screams and shouts and dances and is prone to crying. Naturally, with the Super Bowl approaching, 'SNL' took notice of this and included a bit on Weekend Update that featured an overly emotional Ray Lewis (Kenan Thompson) who can't stop crying. Ray Lewis himself saw it and...? He cried.

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