The NFL and Tom Brady might not be on speaking terms these days but Rob Gronkowski is doing his part to help the league kick off the new season.Gronk is the star in one of the NFL's promotional advertisements that promotes the league and its connection to family.

The spot first aired in Sunday night's Hall of Fame game between Minnesota and Pittsburgh. A series of ads have been produced using some of the most marketable players in the NFL.

Gronk's ad shows him going through his routine on game day from the time he gets up until the time he takes the field as both a youth football player and a member of the New England Patriots.

A reminder that Gronk and the Patriots play their first preseason game Thursday against the Green Bay Packers. You can hear the game live on Sports Radio 92.9 The Ticket with coverage starting at 4:30pm.