Dana White is no stranger to fights, but this time, he's the one blocking shots and throwing some of his own.

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Earlier this year, Bud Light's collaboration with transgender social media influencer Dylan Mulvaney sparked controversy, leading to a boycott by some in April 2023. The boycott targeted Anheuser-Busch products, specifically Bud Light, the top beer brand in the United States.

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Despite the controversy, not everyone is turning their back on the beer brand. Dana White, the CEO of the Ultimate Fighting Championship (UFC) and a resident of Levant, Maine, recently encouraged Americans to continue enjoying Bud Light in an interview with political commentator Tucker Carlson, who is also a Maine resident with a home in Bryant Pond, part of Woodstock.

White stated, "If you consider yourself a patriot, you should be drinking gallons of Bud Light."

White's support comes in the wake of a recent partnership. In October, Bud Light's parent company, Anheuser-Busch, entered into a multiyear partnership deal with the UFC. Starting in the new year, Bud Light will be the exclusive beer sponsor for the fighting organization.

According to Yahoo! Finance, Anheuser-Busch experienced a significant 20% drop in its stock over two months after a social media promotion of Bud Light by Mulvaney on April 1. This resulted in a substantial loss of market capitalization. However, since late October, the stock has been making a comeback and is currently trading at $62.05 per share, reflecting a 4% increase for the year. Notably, around 80% of Anheuser-Busch's markets saw revenue growth.

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White's stance is in line with Kid Rock's evolving perspective on the beer. Although Rock was among the first to declare a boycott of Bud Light, he told Tucker Carlson on his show that Bud Light "deserved a black eye, and they got one" for the partnership with Dylan Mulvaney. However, he added that he's now over the boycott, stating, "So, do I want to hold their head underwater and drown them because they made a mistake? No, I think they got the message."

Only time will tell if White's stance further impacts Bud Light's parent company.

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