![Look For ‘GE’ On Celtics Uniforms](http://townsquare.media/site/591/files/2017/01/GE.jpg?w=630&h=420&zc=1&s=0&a=t&q=89&w=980&q=75)
Look For ‘GE’ On Celtics Uniforms
Starting next year, the Boston Celtics uniform will include a GE (General Electric) sponsorship patch on the shoulder. It is a first for the historic NBA franchise.
The league approved a three-year pilot program to allow teams to market a two-and-a-half-inch sponsor patch beginning in the 2017-2018 season.
The Celtics and GE are calling the new deal a multi-faceted partnership that includes the company helping the team with data and analytics plus collaboration on community initiatives.
GE is moving its global headquarters to Boston.
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